Peppers redefines an era of holidays and commemorates its 25th anniversary
20 October 2009
Peppers Retreats, Resorts and Hotels is celebrating its 25th anniversary next week with a cocktail party event at Peppers Guest House in the Hunter Valley, the home of the original Peppers.
CEO of Peppers Retreats, Resorts and Hotels Bob East said the 25th anniversary is an opportunity to focus on the personalised service that sets Peppers apart from other boutique properties with a philosophy of “we’re all about you”.
“Twenty five years ago, a luxury holiday usually meant spending a week at a big international hotel, with the formality of traditional hotel systems. Peppers changed this holiday mentality when it opened Peppers Guest House in the Hunter Valley of New South Wales and Peppers and consequently redefined the top-end Australian holiday market,” said Bob.
“The Peppers concept was a big risk at the time, as the short-break holiday market was still in its infancy. But a combination of a personalized approach to service, luxurious surroundings and a focus on quality holiday experiences such as food, wine and spa encounters paved the way for the redefinition of an Australian holiday escape.”
As part of their silver anniversary celebrations, Peppers will be slipping slipping a surprise, in the form of designer jewellery, under the pillow of one lucky guest each week in November. Every Peppers property in Australia will present one lucky guest each week with an elegant Carney McCarthey necklace which features 25 scattered silver pebbles in a cascading design.
Since the opening of Peppers Guest House in the Hunter Valley, 25 years ago, there are now 27 Peppers Retreats, Resorts and Hotels throughout Australia and New Zealand. Each Peppers property has its own style and charm and experiences range from luxury outback cattle stations, intimate vineyard retreats, tropical rainforest lodges, mountain resorts, golfing getaways, grand country estates, to tropical islands. All are within easy reach of a capital city or major town.
Twelve of the properties within the group are Peppers Retreats, which represent a hedonistic escape that is all about indulgence. “If you have a taste for the finer things in life, then a Peppers Retreat is for you. Set in a range of unique locations, each of these properties is iconic with food, wine and luxury taking centre stage.”
Sixteen of the properties in the portfolio are defined as Peppers Resorts. “These properties are bigger than the retreats. Here the emphasis is on leisure facilities such as golf courses, day spas, resort-style pools, tennis courts, family holidays as well as conferencing and events.”
For more information, visit www.peppers.com.au.