Peppers redefines an era of holidays and commemorates its 25th anniversary
28 July 2009
Peppers Retreats, Resorts and Hotels is celebrating its 25th anniversary in October with a brand relaunch that goes back to the service roots of the company that redefined Australia’s luxury holiday market.
CEO of Peppers Retreats, Resorts and Hotels Bob East said the company is using the 25th anniversary as an opportunity to focus on the personalised service standards that remind guests that “we’re all about you”
“Twenty five years ago, a luxury holiday usually meant spending a week at a big US or European inspired international hotel, with the formality of traditional hotel systems. Peppers changed all of that when they opened Peppers Guest House in the Hunter Valley of New South Wales,” said Bob.
“It was a big risk at the time, as the short-break holiday market was still in its infancy. But a combination of a personalized approach to service, luxurious surroundings and a focus on quality holiday experiences such as food, wine and spa encounters paved the way for the redefinition of an Australian holiday escape.”
Since the opening of Peppers Guest House in the Hunter Valley, 25 years ago, there are now 27 Peppers Retreats, Resorts and Hotels throughout Australia and New Zealand. Each Peppers property has its own style and charm and experiences range from luxury outback cattle stations, intimate vineyard retreats, tropical rainforest lodges, mountain resorts, golfing getaways, grand country estates, to exotic islands. All are within easy reach of a capital city or major town.
As part of their anniversary celebrations, Peppers has developed a new website at www.peppers.com.au and is launching a new series of print and television commercials.
Twelve of the properties within the group are Peppers Retreats, which represent a hedonistic escape that is all about indulgence.
“If you have a taste for the finer things in life, then a Peppers Retreat is for you. Set in a range of unique locations, each of these properties is iconic with food, wine and luxury taking centre stage,” said Bob.
Sixteen of the properties in the portfolio are defined as Peppers Resorts.
“These properties are bigger than the retreats. Here the emphasis is on leisure facilities such as golf courses, day spas, resort-style pools, tennis courts, family holidays as well as conferencing and events.”
For more information, visit www.peppers.com.au
Peppers Retreats include Peppers Palm Bay (Whitsundays), Peppers Spicers Peak Lodge (Scenic Rim Qld), Peppers Hidden Vale (SE Qld Country), Peppers Guest House, Peppers Convent (Hunter Valley), Peppers Manor House (Southern Highlands of NSW), Craigieburn (Bowral), Peppers Springs Retreat & Spa (Hepburn Springs Victoria), Peppers Calstock (Deloraine), Peppers Seven Spirit Bay (Arnhem Land), Peppers on the Point (Lake Rotorua, New Zealand), Peppers Martinborough Hotel (New Zealand).
Peppers Resorts include Peppers Bale Resort, Peppers Beach Club (Port Douglas, Qld), Peppers Beach Club & Spa (Palm Cove, Qld), Peppers Blue on Blue Resort (Magnetic Island, Qld), Peppers Port Douglas resorts, Peppers Coral Coast Resort (Airlie Beach, Qld), Peppers Pier Resort (Hervey Bay, Qld), Peppers Bale Salt, Peppers Salt Resort & Spa (Kingscliff, NSW), Peppers Anchorage (Port Stephens, NSW), Peppers Moonah Links Resort (Mornington Peninsula, Vic), Peppers The Sands Resort (Torquay, Vic), Peppers York Cove Resort (Tamar Valley, Tas), Peppers Seaport Hotel (Launceston, Tas).